Over the years, Couristan has fine-tuned the focus of its multi-media marketing initiatives, its in-store merchandising options as well as its customer service programs by providing dealers with the necessary selling tools to promote the Couristan brand and its extensive product line. Dealers may take advantage of the company's national and regional advertising campaigns, an in-house advertising department allows dealers to create their own direct mail pieces or customize Couristan advertisements or use one of the company's suggested layouts.

Couristan's marketing team also provides dealers with access to high-quality printed materials featuring its product assortment and an array of editorial lifestyles imagery, including brochures, tri-folds, sell sheets and postcards, which they can distribute to their individual customer base or display in their showrooms.

A truly full-service company, Couristan assists its dealers in attracting and educating buyers with its diverse line of visual merchandising display units. Each fixture is constructed of high quality materials, features upscale aesthetic details as well as comprehensive product information - helping to simplify the selling process, create a tailored brand experience and add elegance to the showroom environment. Couristan offers display units for each of its two residential broadloom brands, "Premiere" and "Creations™";  a Roll Runner fixture; a Handmade Fashions display showcasing its hand-tufted and hand-knotted area rugs; and an Outdoor Living Merchandising Display Box designed especially for its outdoor/indoor area rugs.

"As a company we fully understand the importance our dealers place on being able to properly present a product to their customers," states George Couri. "Consumers place a lot of trust in the brand they are buying and are willing to invest in the assurance that they are purchasing a quality product. The upgrades we have recently made to our merchandising and labeling systems along with our advertising and marketing investments, clearly demonstrates our commitment in poviding  our dealers with the necessary sales tools to properly promote the Couristan brand and our extensive product offering within their stores," Couri concluded. 

The company offers yearly and quaterly product promotions providing dealers with additional savings and profits while capitalizing on the company's national advertising campaigns. Creative poin-of-purchase materials are available with each product. 

Since its establishment over eight decades ago, Couristan and its entire team has dedicated itself to a universal commitment of excellence. Weaving four key components into every product - Trust, Style, Quality and Innovation - Couristan has earned its place as one of the most highly regarded companies in the floorcovering industry. This long-standing position of success is a direct result of providing customers with the highest levels of design, value and customer service. As a family-owned and operated company, Couristan has managed to keep a watchful eye on the past, while continuing to focus an intent eye on the future. Over 80-years young, Couristan is full of life, filled with inspired fashions and more vibrant and revelant than ever before.