Fort Lee, NJ – May 4, 2009 - - With one of the most expansive and diverse shag area rug assortments available in today’s marketplace, Couristan has created a new brochure to showcase its fashion-forward shags in a range of casual-chic styles. In total, the brochure features 65 different shags from eight versatile collections, including Focal Point, Haight Street, Scintilla, Luxus, Visionnaire, Lagash, Moonwalk and Epics.
This sleek, highly-stylized publication was created to assist buyers in visualizing how to incorporate various shag fashions into relaxed, contemporary spaces. As such, it includes an array of editorial-style room scenes depicting Couristan’s shags in settings with a modern-casual designer appeal. The brochure also provides close-up shots that illustrate the unique textural detail in each collection. Size listings and specific product information, such as pile fiber, pile height and construction, are included for all eight collections as well.
“Couristan has really led the way in revitalizing interest for the shag area rug category and this new brochure is a necessary sales support tool that many of our dealers now have a need for,” stated Larry Mahurter, Couristan’s Advertising and Marketing Director. “Expanding beyond the stereotypical 70’s shag look, today’s shag rugs feature innovative details like high-low patterns, anti-pilling techniques, multi-colored yard systems and trend-conscious colors.”
Couristan’s vast shag assortment includes both power-loomed and handmade designs, with suggested retail prices ranging from $199 to $899 for an approximate 5’ x 8’ size. Offering options for virtually any customer, these modern-day shags are the perfect way to infuse an added sense of comfort into lived-in space. Utilizing advanced construction techniques and a fresh palette of colors, Couristan’s shag area rugs create designer looks with supreme texture and a thick, lush surface. Decorative touches, like a multi-level cut and loop pile or the use of chunky, felted yarn blended with thin, twisted yarns, give these shags a thoroughly updated aesthetic.
A sophisticated read from cover to cover, Couristan’s new four-color, 14-page ‘Chic Shag’ Brochure is now available. Dealers can request copies by e-mailing info@couristan.com or contacting their Couristan Territory Manager today.
Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com. |
