Fort Lee, NJ – April 22, 2008 - - Couristan’s full assortment of coordinates helps buyers create a cohesive interior design with an endless array of floorcovering fashions that include roll runners, wall-to-wall carpet, area rugs and special shapes.  Bringing all of those options together in one highly-stylized, polished publication, Couristan has just printed its newly designed Roll Runner Brochure.

This four-color, 48-page piece is a visual representation of the endless decorating opportunities that start with the inspiration of a beautiful Couristan broadloom or area rug design and are completed with the look of a complimentary roll runner. Nearly two-dozen diverse roll runner styles are highlighted in the brochure, ranging from the classic timelessness of Adelaide Trellis to the unique, artisan-crafted appeal of Wisteria. Both wool and polypropylene products are showcased, covering a multitude of price-points and constructions. Roll runners in various sizes from 26” to 36” in width are pictured, representing several different types of installations. Along with the editorial lifestyle imagery, Couristan’s Roll Runner Brochure includes useful details such as a full description of each pattern, key selling points and most importantly a complete list of every available coordinate option. The brochure also provides important facts like fiber-specific care and maintenance instructions as well as warrantee information. Allowing for the inclusion of future roll runner introductions, the brochure was constructed with a wide pocket placed on the inside of the back cover in which individual product pages can be inserted as needed.

“Effectively cross-marketing our brand is a key component of Couristan’s eight decades of success,” stated George Couri, Chairman of Couristan. “Educating our dealers and their customers on Couristan’s unique variety of coordinating products directly results in a stronger and more dynamic relationship and we are happy to offer this new Roll Runner Brochure as another tool to help decorators envision a customized installation that reflects their personal style and meets the needs of their home.”

Couristan’s assortment of coordinating floorcovering designs is unmatched in quality, construction and breadth. The company has made several major investments to help market this distinct advantage as part of the Couristan brand and will continue to promote its coordinates in future product brochures and print materials. This cross-over branding method is also implemented prominently on Couristan’s product sample boards, on product labels, in its product binders, on all display unit sample boards, through the company’s corporate website and within many of its national advertisements.

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.