Fort Lee, NJ – August 4, 2009 - - Creating a unique interactive experience that showcases important company messages about new product introductions, key design trends and special dealer offerings, Couristan has established a new e-mail marketing program which is already producing impressive results. Utilizing the company’s own promotional mailing list, which includes thousands of Authorized Couristan Dealers and designers across the country, Couristan’s e-mail marketing initiative provides added branding opportunities and direct sales exposure to buyers in its core customer base.
Designed to generate increased communication with accounts and support the efforts of Couristan’s national sales team, this cost-effective program was developed as a way to supplement and enhance other marketing initiatives and create an instantaneous call-to-action with compelling imagery and attention-grabbing copy. Adding a dynamic aspect to each e-mail, Couristan embeds various hotspots that link viewers back to specific areas of its corporate website where they can review additional product or merchandising details and/or request follow-up from their respective Couristan Territory Manager.
“As retail buyers are becoming more Internet-reliant and utilizing the web to source product selections and research trends, it was a natural progression for Couristan to begin captivating their attention with targeted e-mail blasts,” stated Larry Mahurter, Couristan’s Director of Advertising and Marketing. “We’re excited with the initial results of our first set of e-mails and look forward to expanding this program with our dealers.”
Kicking off the new campaign with a seasonal topic, Couristan distributed its first blast e-mail in April 2009 promoting the company’s Outdoor Living Merchandising Display and highlighting several new weather-resistant area rug designs. The timely communication, concise messaging and creative layout boosted interest in the display program and resulted in hundreds of sale leads for the company’s outdoor category.
In mid-May, Couristan issued its second blast e-mail introducing its new Urbane Collection of outdoor rugs and extending a 10% discount offer to all recipients. Illustrating these chic textured fashions with a sleek outdoor room setting, the message of Inspired Outdoor Style was a home run. Customers taking advantage of the exclusive savings opportunity submitted orders within 24-hours of receiving the e-mail.
Couristan also plans to highlight key design trends among its assortment of area rugs and residential broadloom with special ‘Trendsetter’ e-mails. The first ‘Trendsetter’ e-mail showcased the Global Glamour category with products featuring rich texture, spicy hues and exotic patterns juxtaposed against lifestyle inspiration shots from around the world.
Subscribers to Couristan’s promotional e-mail list can expect to receive these special messages approximately once a month and may make changes to their registration settings at any time.
Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com. |
