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Honoring our over 90-year old heritage in the floor covering industry, the Premiere brand represents the pinnacle in residential carpeting and appeals to a broad spectrum of lifestyles. Predominantly showcasing wool, blends containing natural and synthetic fibers and heat-set Courtron™ polypropylene products, the hallmark of this brand is its innovation within traditional, transitional, contemporary and casual appearances. This designer-driven product line is built on quality, superior comfort, durability and fashion, and is one of the most recognizable product lines in the industry. Offering a world of decorative fashions, textures and color options for the floor, Premiere’s decorative patterns are enhanced through Axminster, Wilton, flatwoven, hand-loomed and tufted constructions that feature loop, cut and loop, multi-level loop and cut-pile appearances. Offering a world of decorating options and flexibility, there is no other brand in today’s carpet industry that meets the consumer demand for high-quality, durable products.

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The Creations™ brand marked an important venture for us into the mid-market, specialty-flooring sector. Designed specifically for today’s fashion-seeking and budget-conscious consumers, Creations by Couristan™ is a lifestyle driven brand, which brings style and design to the mass market. As the brand name Creations by Couristan™ implies, this is an innovative brand that creatively focuses on pattern and color while using affordable materials such as our exclusive heat-set Courtron™ polypropylene synthetic fiber. Offering over 50 different products, hundreds of colorways, and a variety of styles ranging from traditional to trend-setting transitional and today’s popular casual looks, Creations by Couristan™ has created today’s most popular styles to suit today’s spontaneous lifestyles. This product assortment offering consists of, but is not limited to tufted textured wools, heat-set polypropylene face-to-face Wiltons, flatwoven polypropylene indoor/outdoor, loop pile nylon prints and branded nylon cut and loop patterned carpets.

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Carefully developed to awaken the style sensibility of consumers, providing them with an opportunity to revitalize the look of their homes and renew the environment, the Purity® brand offers a refreshing assortment of eco-friendly natural wool wall-to-wall carpeting. Featuring over 40 products in its assortment, the brand’s color palette is inspired by earthy tones creating a warm and neutral foundation for any room in the home. Axminster, flatwoven, tufted and hand-loomed constructions are all offered in this brand’s product line, with cut-pile, loop, cut and loop and multi-level loop textured appearances predominantly displayed throughout. Each Purity® product adheres to one of three Green Designations that are designed to highlight the natural attributes found in each Purity® carpet:

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Purity® Plus is a 100% eco-friendly product that uses pure natural materials in all aspects of the carpet, from surface pile to backing.

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Purity® Select uses pure, natural materials in the surface pile of the carpet. The secondary backing is made of synthetic latex material.

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Purity® Basics carpet is made of natural materials. The carpet may contain some dyed accent fibers and some synthetic materials are used for the backing.

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