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Brand: Premiere

Pile: 100% Pure Wool

Weave: Woven Wilton Loop Pile

Width: 13'

Repeat: 10.39" W x 9.45" L (Straight Match)

About Florence

Beautifully bold, Florence has been designed to infuse your home with luxurious style and chic personality. Brilliantly displaying a unique textured appearance enhanced with cool blends of neutral colorations and an upscale diamond pattern, Florence is destined to deliver a mesmerizing touch of dramatic appeal to any interior. Woven Wilton in a loop pile of 100% pure wool for added comfort and endurance, this fashionable floor covering is available in a choice of four soothing color combinations, which include Blue-White, Sage-White, Sand-White and Grey-White. This neutral palette softens any room it is placed into, while simultaneously amplifying existing decor. Highlighting easy-care features and a contemporary geometric pattern that is soft to the touch, this quality residential carpet is stocked 13' wide to ensure an impeccable installation with minimal seams. Blending well with all types of decor, Florence is easily adaptable and a joy to work with. Instantly transform your space into a masterpiece with the placement of this exclusive wall-to-wall carpet.

Color Information

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Fiber Benefits


Wool carpets have outstanding easycare properties. Flame resistance, stain resistance and resiliency are characteristics inherent of wool and are not achievable by chemical treatments.Naturally Flame Retardant
The high moisture content of wool fibers, along with its protein constituents, provide wool carpets with excellent natural flame resistance. Wool fibers will not support combustion, are difficult to ignite and are self-extinguishable.Naturally Stain Resistant
The surface of a wool fiber is covered by a thin protective membrane which allows wool the ability to shed water. This membrane prevents water from readily penetrating the individual wool fibers. When you consider that 80% of carpet stains are water-based, you begin to realize how important this property is and how much natural protection is built into your wool carpet.Naturally Resilient
Each wool fiber has a three-dimensional spiralling crimp which gives it natural elasticity. This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back – – like a miniature spring.Wool is a non-allergenic fiber and does not promote the growth of bacteria or dust mites, or give off chemical emissions.


This Product can be fabricated into a Custom Size Rug. Available Finishing Options include, Wool Machine Serging, Wool Hand Serging, Synthetic Serging, Chenille Bindings, Cotton Fabric Bindings, Linen Bindings, Courtronā„¢ Polypropylene Bindings and Synthetic Binding.

Available applied Backing Options include, Non-Skid, Grey Felt, Outdoor Living Cushion, No Backing (Must Be Specified).

Please be sure to use our Custom Rug Calculator and Visualizer.