Fort Lee, NJ – December 10, 2025 – For 100 years, industry innovator Couristan has woven together tradition, design expertise, and forward-thinking innovation across area rugs, residential broadloom, and a full portfolio of contract and hospitality floor coverings. From its modest beginnings in New York City to a global presence today, the family-owned and operated company has weathered wars, economic upheavals, and a global pandemic—emerging resilient and ever-evolving, with its legacy threaded through every area rug and carpet it produces.

A Century of Vision and Resilience

Founded in 1926 by brothers Basil J., Aleer J., and George J. Couri, Couristan began as a small importer of fine handmade Persian area rugs. Their cross-continental journeys—including trans-Atlantic crossings, riverboats, the famed Orient Express, and early automobiles—laid the groundwork for a brand built on courage and vision. Originally named Couri Brothers, the company later became Couristan, a fusion of the family surname and the suffix “-stan,” referencing the historical and cultural influences of Persian civilization and surrounding countries.

“Our founders believed every area rug should tell a story. A hundred years later, we’re still telling those stories—only now, they’re woven for a global stage,” says George G. Couri, Couristan’s Chairman for the past 37 years as well as the company’s sole owner.

Despite the Great Depression and other global challenges of the time, Couristan stayed its course, cultivating a vibrant market for handmade Oriental area rugs from Persia (present day Iran), and emerged as one of the U.S.’s largest importers of fine quality handmade area rugs from the 1940s through 1950s.

Innovation Across Generations

In the early 1960s, Couristan embarked on a significant period of diversification, introducing fine-quality residential broadloom—a strategic milestone that would go on to shape one of the company’s most enduring growth engines. During this era, the company also expanded its product offerings with the introduction of 100% wool, machine-made area rugs from Belgium, further cementing its reputation for quality and innovation in the global flooring market. Offered under its Premiere and Creations™ brands, Couristan’s Residential Broadloom Division spans classic, contemporary, transitional, indoor/outdoor, abstract, and eco-conscious designs. Its Residential Broadloom Division and Custom Rug Program have seen a major resurgence in recent years as more consumers and designers seek made-to-order rugs tailored from high-quality broadloom that combine refined design detailing, performance, and individuality.

“Our residential business has never been stronger. We’re seeing renewed enthusiasm for broadloom and custom rugs that reflect a designer’s personal touch. It’s where our legacy of quality meets today’s culture of customization,” explains Len Andolino, who was appointed President earlier this year following the passing of the company’s former President and CEO, Ron Couri, in early 2023.

Building on that success and the momentum of its expanding product portfolio, Couristan entered a new era of innovation in 1964 with the launch of its Machine-Made Area Rug Division. The debut of the celebrated Kashimar Collection, which remains part of its portfolio today, marked a major step forward. By combining traditional expertise with emerging weaving technologies, the company made Persian-inspired area rugs accessible to a broader audience, pioneering the concept of “affordable luxury”. Today, Couristan offers a robust portfolio of machine-made and digitally printed collections crafted from wool, cotton, and premium synthetic blends, providing versatile designs and textures for a wide range of interiors.

“At Couristan, tradition and technology don’t compete—they complement,” says Len Andolino. “By maintaining a diversified product mix across machine-made and handmade area rugs, residential broadloom, and our custom rug program, we can serve our customers with the flexibility of today’s market demands.”

Leadership and Strategy

As Couristan enters its centennial year, the company is embracing its roots in handmade excellence while remaining at the forefront of design and innovation. Under the shared leadership of Chairman George G. Couri and President Len Andolino, Couristan is advancing its commitment to excellence with a focus on best-in-class materials, constructions, and product development across its handmade, machine-made, and indoor/outdoor area rug collections, along with its residential broadloom and custom carpet programs. Also, a key player in the company’s next chapter is Georgia Couri, a third-generation member of the Couri family, who serves as Director of Business Development and plays an active role across all facets of the business—ensuring the Couristan legacy continues with passion and purpose.

A Pioneering Force in Outdoor Rugs and Carpets

A key milestone came in 2003 with the launch of the Recife Collection—a line of artfully designed indoor/outdoor area rugs. Machine-made from Couristan’s Courtron™ proprietary Polypropylene and engineered to resist UV damage, mold, mildew, and water, Recife marked a turning point for Couristan, extending its expertise in interiors to exterior spaces. Today, Couristan’s outdoor portfolio encompasses a comprehensive range of indoor/outdoor broadloom constructions and companion area rug collections, all produced with performance-driven materials such as Courtron™ Polypropylene, recycled PET, and weather-resistant polyester blends. Most products in this segment feature structured flatwoven constructions, complemented by select hand-loomed and hand-woven styles that add texture, depth, and variety.

“When we developed Recife, our goal was to create area rugs that could truly stand up to the outdoors without sacrificing beauty or quality,” George G. Couri recalls. “It was exciting to see something so innovative take off, opening new ways for people to enjoy our area rugs and for us to explore new markets.”

Handmade Heritage

Discerning consumers continue to seek the distinctiveness and lasting value that define Couristan’s handmade area rugs. Every piece tells its own story of patience and precision—from loom to room—woven with the care and character of the artisan’s hand. Beginning with the careful selection of premium yarns and the meticulous dyeing process, these pieces are shaped through centuries-old weaving traditions that connect past and present in every thread.

In 2025, Couristan deepened its commitment to this enduring art form by launching several new handmade collections, each a reflection of the company’s roots and renewed creative spirit. The assortment spans approachable hand-tufted styles to sophisticated hand-woven and hand-knotted designs—modern heirlooms that honor age-old techniques while embracing today’s palettes, textures, and performance attributes. Accents of soft pink, deep indigo, and vibrant turquoise breathe new life into traditional motifs, while sustainable constructions in undyed wools and chunky, tactile finishes celebrate the raw beauty of natural weaves and the skill of the artisans behind them. Couristan’s design and sourcing teams continue to collaborate closely with weavers around the world, traveling regularly to uphold quality standards, support generational weaving communities, and ensure each piece embodies Couristan’s hallmark balance of heritage and innovation.

“We’re bringing the past forward, honoring our heritage while charting a course for innovation, design, and meaningful connections with our customers,” Len Andolino explains.

Contract & Hospitality Excellence

Couristan’s Contract & Hospitality Division, established in the 1960s, has grown into a trusted resource for many of the world’s leading hospitality brands, including Marriott, Ritz-Carlton, Hilton, Hyatt, Four Seasons, and IHG Hotels, among others. The division specializes in Custom Woven Axminster Carpets in 80% Wool/20% Nylon and Solution Dyed Nylon, Hand-Tufted and Hand-Loomed Area Rugs in 100% Wool or Solution Dyed Acrylic for Indoor/Outdoor, High-Definition Printed Carpets in 80% Wool/20% Nylon or 100% Nylon, Machine-Tufted Solution Dyed Nylon Infinity, Colorpoint and CYP Broadloom and Area Rugs, and Axminster and Print Tile systems crafted for worldwide hotels, resorts, guest suites, casinos, cruise ships, private clubs, and public spaces.

With more than six decades of experience, Couristan combines advanced manufacturing capabilities with a seasoned design team to deliver flooring solutions that balance aesthetics, durability, and brand distinction. Each project is guided by Couristan’s dedication to quality and design integrity—offering bespoke designs, premium Wool-Nylon Axminster Blends, and cutting-edge Printing technologies that bring hospitality interiors to life with beauty and purpose.

Sustainability, Ethics, and Quality

All Couristan handmade area rugs comply with strict No Child Labor policies, verified through rigorous inspections. Eco-conscious materials and processes reflect the company’s century-long commitment to responsible manufacturing, ensuring every product is created with respect for people and the planet. Within its Contract & Hospitality Division, Couristan upholds internationally recognized environmental standards—participating in Leadership in Energy and Environmental Design (LEED) projects, supporting the Carpet America Recovery Effort (CARE) recycling initiative, and offering products certified under the CRI Green Label Plus program for superior indoor air quality.

Across all divisions, Couristan continues to improve its environmental performance by monitoring compliance with regulatory standards, investing in cleaner technologies, conserving natural resources, and advancing recycling and waste-reduction efforts. These initiatives, combined with employee training and supplier collaboration, reflect the company’s enduring promise to operate with integrity while delivering products that exemplify quality, responsibility, and timeless design.

“Our legacy isn’t just in the area rugs, broadloom and custom carpets we make, but in how we make them,” George G. Couri adds. “Doing things the right way has always been part of the Couristan fabric, and we maintain that ethos for the future.”

Looking Forward to the Next Century

With manufacturing centers, offices, and design studios across the globe, Couristan offers seamless service. Its New Jersey headquarters and state-of-the-art warehouses further support efficient worldwide distribution.

“A hundred years is a milestone, but for us, it’s also a beginning,” says George G. Couri. “As the nation approaches its 250th anniversary in 2026, it’s remarkable to reflect that our family business has been part of that American story for a full century. We’re still as curious and committed as our founders were — only now, we’re weaving that spirit into a new era of design.”

About Couristan, Inc.

Couristan, Inc., privately owned and operated by the Couri family since 1926, is a global leader in Area Rugs, Residential Broadloom, and Contract/Hospitality Custom Carpets. Renowned for innovation, precision, and ethical practices, Couristan continues to set the standard in the floor covering industry—combining a century of heritage with a forward-looking vision. Couristan’s global headquarters and flagship showroom are located in Fort Lee, New Jersey, at Two Executive Drive. For more information visit us online for residential products at www.couristan.com and for contract/hospitality products at  www.hospitality.couristan.com.

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 Fort Lee, NJ – October 16, 2024 – – Couristan is proud to announce the grand opening of a new 2,659 square foot High Point Market showroom within the IHFC building, space #D335. The company will be celebrating the grand opening of the showroom on Sunday, October 27th from 3:00-6:00pm with a ribbon cutting ceremony followed by cocktails and hors d’oeuvres.

The aesthetic of the new showroom is mid-century modern with a twist and pays an ode to the lineage of the 98-year-old company while bringing the company into the now. Products are featured in vignettes with most products displayed on 6’ x 9’ racks, and two racks dedicated specially to display 8’ x 10’ area rugs to help showcase the company’s design direction of high-end handmade products. The company’s latest designer-driven residential broadloom products and custom rug program will be showcased within the company’s established and well-recognizable visual merchandising displays.

As the company nears its 100th anniversary, a prominently displayed “History Wall” showcasing the company’s deep roots and honoring the pioneers of the company and its past offerings will provide customers with a cozy, family-type working environment.

“High Point has been a global hub for the home décor industry and buyers clearly see this as a destination where trends emerge,” stated Len Andolino, President of Couristan.  We’re extremely excited about our new showroom space, and feel this venue gives us an opportunity to properly present our design direction of higher-end area rugs and our renowned, designer-driven residential broadloom products.”

NEW COLLECTION HIGHLIGHTS

CASTILLE COLLECTION 

CASTILLE 2918/4111 Fiore/Petrol

•  Machine-woven of a blend of outdoor-use polyester and poly-chenille
•  Chenille accents add texture and interest
•  Constructed on a tapestry machine for a unique finish
• Transitional, contemporary and botanical designs lend themselves to multiple environments, both indoors and out
• Mold/Mildew and Water Resistant; UV Stabilized
• Pet-Friendly
• Available Sizes: 5’3” x 7’6”, 8’1” x 11’2”, 9’8” x 13’6”

COSMOROS  COLLECTION

Cosmoros 5417/1401 Himba/Natural

• Hand-woven of 100% jute with fringed edges
• Ethnic-inspired abstract designs boldly highlight the natural fibers of this collection, giving them an organic feel
• A natural color palette allows for ease of design options, working well in eclectic, modern and transitional environments
• Not intended for outdoor use
• Zero Pile
• Available Sizes: 6’x 9’, 8’ x 10’

ELSYSIAN COLLECTION

Elsysian ELO1/2002 Athena/Sunrise

• A fresh approach to traditional motifs, Elysian is a unique collection of handmade rugs woven in a beautiful high/low construction
• Utilizing an Oushak weave, each piece features raised elements to enhance the design giving them texture and interest
• Designs are without repeat allowing for a bolder statement in any room in which they are placed
• Works effortlessly in traditional, transitional, contemporary and eclectic environments
• Hand-knotted of 100% wool with fringed edges
• Available Sizes: 5’6” x 8’6”, 7’6”x 9’6”, 8’6” x 11’6”, 9’6”x 13’6”

UTOPIA COLLECTION

 Utopia UTO2/3001 Vesta/Navy 

• Inspired by the centuries-old designs that came before them, Utopia is an ode to yesterday with a nod to today
• Traditional designs are given a modern twist in colors that echo of-the-moment aesthetics in rich pinks, turquoise, gold and green
• Motifs are rooted in history, but are oversized and without repeat, lending a punk edge to each
• Hand-knotted of 100% wool with fringed edges
• Available Sizes: 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”, 9’6” x 13’6”

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom rugs. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, ecommerce channels, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186 or visit our website at www.couristan.com.

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As a multi-generational business that was established in 1926 and grounded on the foundation of quality and designer-driven styled products, Couristan, has begun the process of establishing a blueprint for its future as it drives towards its 100th anniversary. This strategic hire will further the company’s ability to capitalize on opportunities within the rapidly changing floor covering marketplaces as the company continues to focus on the development and manufacturing of innovative products that are reflective of the Couristan brand while meeting demands from the market for quality area rugs and broadloom products.

“At Couristan, we’re focused on further strengthening our partnerships with our authorized dealers in terms of meaningful customer relations, product development and merchandising strategies and advancements in technologies that are designed to improve upon the selling and purchasing experiences of our extensive product line. Len brings extensive experience in leading and empowering product-led sales teams and driving exceptional customer service experiences that align with our company’s legacy and mission,” said George Couri, Chairman of Couristan.

“I am excited to join the Couristan team in my new role, and to bring new strategies and initiatives to the forefront that will ensure the company’s future and surpass expectations that have already been put into place by established investments and strategies,” said the newly appointed President, Len Andolino.

“As the market has become more saturated than ever before, it is our legacy that allows our brand to make meaningful connections with our dealers and our consumer demographics. We will never lose sight of our legacy; however, we fully understand to accelerate growth, impact the sales of our dealers and inspire the consumer and interior designer segments of our business, we must continue to make meaningful product development and superior service connections that tell our “new direction” narratives for years to come.”

Andolino joins Couristan from The Dixie Group’s Decorative Division. Andolino states, “my intention after resigning from The Dixie Group was to start my own consulting practice, but the draw to re-join Couristan in this role was very inviting. There is no doubt that the Couristan team and its leadership have been very important to me over the years, it’s truly the honor of my life to lead this iconic company into the future.”

In recent years the company has made some key leadership investments including the appointment of Bob Tucci as Executive Vice President of Broadloom. Tucci will now serve the company as Executive Vice President of Residential Sales and will lead Couristan’s exploration and strategic development of new business opportunities within all account segments for the company’s residential broadloom and area rug product portfolios. Tucci will be reporting to Andolino.

About Couristan, Inc.
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.

The post Couristan Appoints Len Andolino as President – Company drives toward its 100th anniversary as it looks to elevate its storied legacy appeared first on Couristan.

 High Point, NC – March 28, 2024 – – Designed to appeal to a broad spectrum of aesthetics—with versatility, and durability in mind, Couristan is adding a fresh infusion of organic designs in a variety of looks to its handmade and machine-woven area rug assortment. With several new collections—as well as numerous line extensions—all set to launch at the High Point Market (April 13 – April 17), Couristan is showcasing its new direction with statement-making style as their hallmark for 2024. During the show, dealers may see Couristan’s latest introductions by visiting the company’s space G-6000A, Salon (Suites at Market Square). Construction on a permanent showroom in the hugely popular IHFC building is scheduled to begin in May of this year.

With close to 50 area rug selections now available, the company’s latest introductions feature distinct looks that are reflective of current trends in color, pattern and texture. Colors are warm and cozy, playing off each other for a striking finish.  “We are seeing color used in a very subdued way – almost as an additional accent to the neutrality of it all. Colors complement the designs without being in your face or over the top, but they are there, and they are fabulous,” Marlys Giordano, Vice President of Product Development for the company.

“Our goal is to be able to offer several new collections at each market, with a renewed emphasis on handmade products. Couristan has become known for its outdoor offerings over the years, and we really want to show the arc of that product by introducing collections that are unique and speak to our 98-year legacy, as well as harkening back to how we began: in handmade rugs,” stated Giordano.

NEW COLLECTION HIGHLIGHTS

 SIMONE and HANCOCK COLLECTIONS

The Simone and Hancock Collections are each handmade of 100% natural wool; left undyed; these pieces take on an added “something” that makes them truly special and 100% sustainable.

  SIMONE 6115/2564 LYRA-CREAM/MOCHA

-Handwoven of 100% natural wool; undyed and sustainable

-Woven in a dhurrie construction, these rugs emulate a kilim weave with a laid-back feel

-Designs are simple linear and abstract patterns to highlight the beauty of the weave

-Available sizes: 5’x 8’, 8’x10’, 9’x 12’

HANCOCK 5904/1801 ALTAI-NATURAL

-Hand-knotted of 100% natural wool

-Knotted in loose construction, featuring a cut/pile finish that adds textural elements to geometric and transitional motifs

-Casual feel in a hand-knotted technique allows these pieces to work in multiple environments

-Available sizes: 5’6” x 8’6”, 7’6” x 9’6”, 9’ x 12’

NORWAY and CIORA COLLECTIONS

Norway and Ciora (pronounced “hoyera”) are monochromatic hand-knotted collections that rely on a high/low texture to give the pieces depth in a tonal palette.

 NORWAY 6323/2822 STAVERN-OATMEAL

– Hand-knotted of 100% undyed, natural wool

– Knotted in a larger-knot construction with high/low and textural elements to add depth and a nubby finish

– Minimalist designs allow the beauty of these handmade pieces to shine through

-Available sizes: 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”

CIORA  4165/3001 DUNES-WHEAT

-Hand-knotted in a chunky construction, utilizing carved elements for added texture

-Ciora is the Gaelic word for “sheep” and is the perfect moniker for this collection of knotted rugs, as the back features a loomed finish reminiscent of a sheep wandering the Irish countryside

-Geometric and abstract designs adorn these thickly knotted pieces giving them a modern feel in an earthen color palette

-100% wool

– Available sizes: 5’ x 8’, 8’x 10’, 9’x 12’

KALBARRI  COLLECTION

Colors are restrained, relying on washed out reds, blues and ochre to give designs an antiqued, old-world feel. Kalbarri is our newest collection of printed rugs on a handwoven blended base of wool; the look of this group is Persia meets Joshua Tree, allowing these pieces to work in multiple environments.

KALBARRI 4772/5001 DEZ-TURQUOISE/MULTI

-Hand-woven of the softest blend of wools, including rich New Zealand wool

-Digital printing on hand-woven rugs gives these pieces the look of a higher-end antique hand-knotted

-Traditional designs with a modern twist, these rugs feature beautiful Persian-inspired motifs in fashion-forward color palettes

– Fringed edges

-Available sizes: 5’ x 8’, 8’ x 10’, 9’x 12’

FEZ and LIGURIA COLLECTIONS

Outdoor rugs are seeing texture and color used in unique ways. The Liguria collection emulates its handmade counterparts with a rich cut/loop pile construction allowing it to transition beautifully from outside to in. The Fez collection follows this trend, utilizing a neutral color palette in blues, greys and browns in designs that range from fresh takes on traditional to geometric and transitional. This collection gives the feel of a modern heirloom.

 FEZ  FE23/3434 SOUK – EARTHEN

-Machine-woven of the softest 100% polyester, these rugs are inspired by Turkish antiques

-Transitional and soft contemporary designs give these anywhere/everywhere rugs the ability to toggle effortlessly from indoors to out

-A warm earthy palette allows these pieces to work in any environment from transitional to traditional to contemporary and everything in between

-Available sizes; 5’x 7’10”, 7’10” x 10’10”, 9’x 12’

LIGURIA LIG1/1001 SARZANA-DOVE GREY

-Machine-woven of 100% Courtron™ polpropylene, in a high/low construction emulating handmade cut/loop pile technique

-Transitional and soft contemporary designs give these anywhere/everywhere rugs the ability to toggle effortlessly from indoors to out

-Soft neutral motifs are highlighted by space-dyed accents that work in multiple environments

-Available sizes; 5’3”x 7’6”, 6’6” x 9’6”, 7’10” x 10’10”, 9’x 12’1”

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.

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The identified five key trends have inspired a full range of the company’s recent introductions and innovative products. From the colorful and textured appearances within the company’s new Dreamscape and Siena Collections, to the traditional designs with a twist offered within Halli, Gypsy, and new Nostalgia Collection, to the versatility and durability found in Everhome™ and Naturalistic™, two of the latest collections now offered within the company’s award-winning outdoor/indoor assortment. Within these pockets of bliss found in New England’s vital and vibrant towns, the company centers lifestyle…and history…in every design.
Rustic and Raw

Is about simple comforts. Prairie life mixed with the warmth of a New England snowfall. This trend brings that sense of peace one can only find when holding a piping hot tea by a bustling fire. With a naturalistic color scheme, this trend creates an environment that speaks to your soul, unveiling relaxation and embodying a look of individuality. By using sustainable objects such as stone, wood, and other earthly, rustic elements, the company brings a sense of Earth to interior décor. Colors are subtle, yet bright and sunny. By using more neutral palettes and subtle textures, natural fibers combined with geometric and linear design elements the rawness of each area rug in this trend truly speaks of comfort and coziness.

Color Palette: Natural, Grey, Forest Green, Ivories, Denim, Onyx, Charcoal, Snow, Caramel, Brown, Cornflower, Musk

Dreaming in Colors

It’s that moment when you squint your eyes and see the tiniest shades of your favorite colors. Not overbearing, yet ever-present. This trend blends optimism with the abstract and texture. The Avant Guard with the subtle. With the use of watercolor and linear designs, this trend allows you to take a walk on the wilder side. But not too wild, as its dreaminess keeps things conservative. With a full range of colors in glorious representations, you will feel inspired. Dreaming in Colors harmonious schemes balance texture, brightness, and cleanliness with soothing accents. Happiness is everywhere. Joy is abundant. Bring that into your home.

Color Palette: Mocha, Sky, Grey, Ivory, Tawny, Blush, Gold, Pewter, Ebony

No Boundaries

Takes the simplistic nature of indoor living off the Cape and blends it with the luxury of the outdoors. Perfect for everyday use. Whether it’s a casual weekend picnic or an outdoor cook-out, this trend is sprawling, inviting and intimate. It’s a little bit of nature mixed with a little bit of indoor comforts, producing something that’s durable, sustainable, and luxurious. By blending sky blue tones with shades of cherry… taupes with grassy greens… No Boundaries brings together a flawless look that is truly one of a kind. Forest red-green florals, cool, onyx leaves, and palms of aqua make the possibilities with this trend never ending, so don’t hold yourself back. Florals, stripes, geometrics, animal prints, contemporary fashions and novelty motifs all come into play while this trend concentrates on a décor that truly has no boundaries.

 Color Palette: Ivory, Fern, Ruby, Aqua, Cape Blue, Onyx, Taupe, Sunlight, Azure, Sand, Purple, Pink

Grand Millennials

This trend gets it. You’re a millennial. It doesn’t want you to lose your spirit. Your personality. Your individuality. Grand Millennials finds beauty in everything that is different and unique. Traditional looks jumbled with a modern, Gypsy-vibe. Whether it’s stone-brick, or a bit of nostalgia with the use of a shade of denim or steel, this trend brings your home a crisp, unprocessed modern energy. You’re not your parents… and low-key… your living quarters should reflect that. This trend allows you to show off your individuality by mixing old elements such as floral prints, embroidered linens, and antique furniture with the freshness of the new…creating a space that is totally…and utterly…you.

Color Palette: Blush, Bluebell, Tan, Brown, Hunter Green, Gold, Burnt Orange, Sapphire, Denim, Steel and Lace, Multi

Modern Revival

 Modern Revival presents bold colors and earthy tones in dramatic and aesthetic focused designs. Shades of gold, amber and hues of scarlet…reminding everyone that you are a shining, fearless person. Dynamic patterns, with colors of blue-grey and eggshell, give your home a sense of cleanliness, functionality, and drama. Hints of steel bring a note of simplicity and subtleness so that it’s all about its homeowner. Touches of blue, pink, yellow, beige and anthracite are used to highlight materials that include earth-enriched metals and glass. The bold, yet chicness, of this trend captures the beauty of the moment and all its gorgeous hues to create a look that is both modern and rallying.

Color Palette: Blues, Silver, Gold, Steel, Anthracite, Eggshell, Oyster, Burnt Orange, Antique Lace

 About Couristan

Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering, furniture retail stores and major internet accounts. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive. Call 800.223.6186, or visit our website at www.couristan.com

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The Signature Area Rug Collections Display Unit was designed to accommodate the strategic layout and creative look of virtually any showroom. With its modern-edge appearance and unique product reveal aesthetics, the display itself is a seamless extension of the Couristan brand, emphasizing sophistication and trend-setting styling.

“Over the past few years, we have added a significant influx of trend-worthy designs and qualities to our area rug assortment within multiple product categories; especially our million points plus power-loomed category. Through our product development and investments, we have created a specific niche in the marketplace,” stated Ron Couri, President and CEO of Couristan. “It was a natural progression to offer our dealers a resolute display unit designed to attract target customers and assist in generating continual sales for our area rug assortment.”

Couristan is offering the Signature Area Rug Collections Display Unit with an initial programmed sample package that includes its regular best-sellers, like Sultan Treasures, Couture and Luxor, and new additions, Halli and Savoy. Each of the 40 finished samples will measure 18” x 18” and have been selected for their exclusivity for Couristan’s brick and mortar partners. Each sample comes with its own individual label, providing consumers with selling features, size availability, room-setting imagery, care and maintenance instructions, decorating tips and a QR code which takes them to the company’s website to view the complete collection of the sample they are viewing. This compressed unit, virtually becomes a silent salesperson for storefronts. The display measures 77” H x 47” W x 27” D and can serve as the perfect end-aisle fixture that works well with various showroom setups and compliments in-store vignettes.The company is also launching a new merchandising unit for its award-winning Outdoor/Indoor Residential Broadloom assortment. The Outdoor/Indoor Two-Tier Display Unit houses 48, 13.5” x 18” product boards which   highlight some of the most exquisite, all performance broadloom products available in today’s market. The addition of 2, 13.5” x 18” wing boards illustrate the company’s custom rug capabilities within the outdoor category. Coordinating with both the Signature Area Rug Collections Display Unit as well as the company’s existing Residential Broadloom Display Units, the Two-Tier Unit measures 66.5” H x 52.5” W x 21” D and is intended to function as a silent salesperson, instantly communicating the superior standards that have been synonymous with Couristan for over 95 years.

“The Outdoor/Indoor Residential Broadloom category has become such a vital part of our business as more and more households are entertaining outdoors,” commented George Couri, Chairman of Couristan. “The designs, colors and versatility offered in our outdoor/indoor assortment lend themselves to traditional, casual and modern décor, and the ability to create custom rugs from our entire offering, allows our customers to create a living space that truly suites their needs. The two-tier display brings all of our top-sellers in our outdoor/indoor category to one central location, illustrating the range of options we offer and providing customers with endless ideas on how to customize a look that is all their own.”

About Couristan, Inc.
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.

The post TWO NEW DISPLAY UNITS SHOWCASE COURISTAN’S AWARD-WINNING OUTDOOR/INDOOR RESIDENTIAL BROADLOOM AND SIGNATURE AREA RUG COLLECTIONS appeared first on Couristan.

This time the identified trends are all about the company getting “Back to Basics”, breaking free while allowing nature to cleanse the end-users souls as we all rediscover our own wellness. The company invites viewers to take a journey with them to Colorado – a land of solidarity….where evergreens resiliently hold their color in winter’s cold grasp, and where each new snow fall generates a fresh beginning. This is where nature meets home.

The identified five key trends have inspired a full range of the company’s recent introductions, award-winning and innovative products. From the textured appearances within the company’s new Brocatelle and Couture Collections, to new designs offered in the company’s renowned Old World Classics   Collection, and the versatility offered within the industry’s “original” outdoor collection, Recife. This video invites viewers to come inside, or perhaps outside to experience the company’s annual trends as they aspire viewers to become inspired.

Traditionally Grounded

We begin our journey with our first trend; Traditionally Grounded. A look back at our ancestry, back to our roots… a rejuvenation of the rich ancestry of rug design. This trend breathes crisp air into traditional classics with rich reds, blacks and burgundies. Timeless patterns empower the legacy of rug fashion with classic modern twists, and invite the tradition of elegant freedom back into your living space as you rediscover inner most passions.

Color Palette: Picante, Jadeite, Black, Almond, Patriot Blue, Red Ochre, Burnt Henna, Antique Cream, Dusty Blue

Mountain Textures

As our trends evolve, a touch of modern is born. Mountain Textures creates a chic living environment and serenely blends natural colors with unique textures to give an extra dimension to any living space. Warm wood tones pop against natural greys, while global design motifs bring a cozy, homey feel of rustic tranquility. An inner wellness takes over as your senses are heightened in full indulgence.

Color Palette: Steel Grey, Wind Chime, Country Blue, Bamboo, High Rise, Lunar Rock, Brown Rice

Into the Wilderness

A trend that leaves the beaten path to roam deep into the untouched corners of the wilderness. All- performance, chic styling is ruggedly displayed with raw materials that resists the elements and are fashionably designed for entertaining in the great outdoors. With this trend, you aren’t just living on the land, but in rhythm with it.

Color Palette: Maple Sugar, Wind Chime, Paloma, Blanc de Blanc, Nine Iron, Grape Nectar, Blue Bonnet, Sepia

Water Views

Step outside to some of the most tranquil and endearing open air sitting spaces. This trend is all about what evokes those feelings of relaxed joy as you sit waterside. With a range of styles as diverse as pounding ocean waves or a bubbling mountain creek. This trend allows you to soak in bold lake front colors and blended textures. Like dipping your toes in cool water, it simultaneously conjures feelings of invigoration and calm.

Color Palette: Raffia, Bossa Nova, Camelia, Blue Surf, Riviera, Caviar, Silver Mink, Powder Blue, Dress Blue, Blue Surf, Picante, Turtle Dove, Snow White and Sterling Blue

Free Spirit

This is the time to explore your own decorating inspiration. Our Free Spirit trend embraces the carefree and isn’t afraid to break a few rules along the way. Fearlessly mixing patterns, textures, and styles to create a personalized and enchanting living space. Nature’s finest materials, warm earthy colors, and geometric contours create a bohemian living space that truly redefines originality.

 Color Palette: Maple Sugar, Wind Chime, Paloma, Blanc de Blanc, Nine Iron, Grape Nectar, Blue Bonnet, Sepia

About Couristan, Inc.,
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com

The post FIVE KEY DESIGN TRENDS INSPIRE COURISTAN’S ANNUAL TREND REPORT – COLORADO STYLE appeared first on Couristan.

Founded in 1926 by brothers Basil J. Couri and George J. Couri and appropriately named “Couri Brothers,” the company began its humble beginnings in New York City by importing fine handmade area rugs from Persia.  According to Ron Couri, the CEO and President of Couristan, Inc., importing area rugs from Persia was a difficult task.  As a child, he would listen to his father and uncle tell stories of their travel adventures. The journey began by ship to England, then a second vessel to the continent.  Once in Europe, they would board the Orient Express and then drive through the desert to Persia. The entire trip took 32 days!

The first area rugs the company imported were Sparta Rugs from Smyrna, an ancient city that is now part of Turkey. Right from the start, the company began affixing “Couristan” trademark labels to the back of each and every rug it imported.  This mark was composed from the family’s surname “Couri” and the frequently used suffix “stan,” referring to the region of small weaving villages from where the rugs were imported.

The trusted “Couristan” name and its high-end floor covering designs became widely popular and by 1927 the company began broadened its horizons rapidly by importing handmade area rugs from India.  Shortly thereafter, it incorporated under the name “Couristan, Inc.”

Despite the economic break down of the Great Depression, Couristan continued to expand as a global importer and in the 1930’s the company began importing hand-hooked rugs from China and hand-braided rugs from Japan. According to Ron Couri, “From the 1930s through the 1960s, Couristan was regarded as one of the country’s largest importers of Japanese braided rugs.  Our extensive design development created a substantial marketplace for handmade Oriental area rugs.”

In 1961 Couristan’s power-loomed area rug division made its debut with the introduction of the company’s most celebrated and best-selling area rug collection, Kashimar. Through the use of  technological weaving advancements, the company was able to produce a power-loomed collection inspired by original handmade Oriental and Persian designs at a fraction of the cost. The result was a truly “affordable luxury” for consumers.  Currently, Couristan boasts over 25 power-loomed area rug collections, imported from such countries as Belgium, China and Turkey. Woven from natural fibers like wool, cotton and viscose, as well as various synthetic blends, each collection offers a diverse selection of beautiful, distinctive designs and textures in today’s most sought-after color combinations. A full-range of sizes provides consumers with endless decorating solutions for the entire home.

By the 1950s, Couristan, Inc. began importing quality residential broadloom products in addition to its wide assortment of area rugs, this decision proved to be pivotal in the ongoing and success of the company, with carpet sales becoming a major part of Couristan’s overall business. Presently, Couristan’s residential carpet assortment features over 200 products within its Premiere, Purity and Creations brands. Styles range from classic Oriental and Persian designs, casual-contemporary, indoor/outdoor, transitional, fashionable handmade and eco-friendly choices that offer distinctive textures. Construction offerings include but are not limited to Axminster, Wiltons, Hand-Loomed, Tufted and Structured Flatweaves with most available in multiple surface appearances, colors and textures.

“Consumers are no longer looking at carpet as a functional floor covering, but as a way to enhance the beauty of their home and to help communicate a unique sense of personality and style,” comments George Couri, Chairman of Couristan. “The unparalleled breadth of designs, colors and textures offered in our residential carpet assortment is a reflection of the importance we place on color forecasting, design and construction analysis, as well as our ability to globally source the best products at the best prices for the consumer,” stated Couri.

Seeing notable success with its residential carpet products eventually led to the foundation of Couristan’s Contract·Hospitality Custom Carpeting Division in the 1960’s. Today, Couristan’s dominance of the contract marketplace has earned it the reputation of being the undisputed market leader serving both the contract and hospitality carpet industries with the experience, skills and production capability to handle even the most complex and demanding projects. The division has grown significantly since then with the capability of producing Custom Woven Electronic Jacquard Axminsters, Custom Woven Wiltons, Custom Hand-Tufted Rugs, High-Definition ColourOptics Injection Print and Custom Machine-Tufted Carpets.

“Our custom carpeting division has proven to be an incredibly valuable asset in recent years and has become the biggest part of our business. Our production capabilities combined with our expert staff of designers, technical and quality assurance teams, as well as senior management has enabled us to maintain the highest-levels of design, value and customer service,” comments George Couri.

In 2003, the company introduced one of the most ground-breaking new products the floor covering industry had ever seen. Specifically designed to endure the “great outdoors”, Couristan’s award-winning Recife Collection helped revolutionize the area rug industry. Power-loomed of 100% Courtron™ polypropylene, UV stabilized, mold and mildew resistant, the introduction of Recife to the market was a major turning point for the company, setting Couristan apart from every competitor and opening new channels of distribution. Today, the company offers a vast assortment of cutting-edge indoor/outdoor area rug collections, representing over six dozen SKUs, and leads the industry as an innovator of this widely successful category.

Presently, the family-owned corporation consists of several operating entities. The North American sales and distribution corporation is comprised of two main divisions, with a nation-wide residential sales team focused on area rugs and residential carpeting and a contract·hospitality sales team spearheading the company’s specialized custom carpeting business. Manufacturing centers in China, Thailand and Germany, are managed by the company’s global manufacturing base in the United Kingdom. Offices and design studios are strategically located throughout the United States and Europe. The company’s warehouse located in Dalton, Georgia, is equipped with state-of-the-art material handling systems and is networked to the company’s global headquarters and showroom in Fort Lee, New Jersey.

Since its establishment over nine decades ago, Couristan and its entire team has dedicated itself to a universal commitment of excellence. Weaving four key components into every product – Trust, Style, Quality and Innovation – Couristan has earned its place as one of the most highly regarded companies in the floor covering industry. This long-standing position of success is a direct result of providing customers with the highest levels of design, value and customer service. As a family-owned and operated company, Couristan has managed to keep a watchful eye on the past, while continuing to focus an intent eye on the future. 95-years young, Couristan is full of life, filled with inspired fashions and more vibrant and relevant than ever before.

About Couristan, Inc.,
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com

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