Honoring our 94-year old heritage in the floor covering industry, the Premiere brand represents the pinnacle in residential carpeting and appeals to a broad spectrum of lifestyles. Predominantly showcasing wool, blends containing natural and synthetic fibers and heat-set Courtron™ polypropylene products, the hallmark of this brand is its innovation within traditional, transitional, contemporary and casual appearances. This designer-driven product line is built on quality, superior comfort, durability and fashion, and is one of the most recognizable product lines in the industry. Offering a world of decorative fashions, textures and color options for the floor, Premiere’s decorative patterns are enhanced through Axminster, Wilton, flatwoven, hand-loomed and tufted constructions that feature loop, cut and loop, multi-level loop and cut-pile appearances. Offering a world of decorating options and flexibility, there is no other brand in today’s carpet industry that meets the consumer demand for high-quality, durable products.