FORT LEE, NJ – August 5, 2021 – Couristan, Inc. a leading importer/manufacturer of fine, quality area rugs, residential broadloom and custom carpeting for the contract and hospitality industries is proud to announce the appointment of Mr. Bob Tucci to the position of Executive Vice President of its Residential Broadloom Division.
As an industry veteran with over 23 years of experience in floor coverings and home furnishings, Tucci will lead and execute Couristan’s exploration and strategic development of new business opportunities within all account segments for the company’s Premiere, Creations™, Purity® residential broadloom brands.
George Couri, who serves as Chairman of Couristan noted, “Bob’s leadership skills and unique experiences in sales, merchandising and operations within the residential broadloom industry will provide tremendous value to his role within our company. I’m confident that with Bob’s expertise and creative thinking, we will be able to fully maximize our strategic sales initiatives and growth opportunities, while providing added support to our existing account base.”
“I am excited and eager to be a part of the Couristan team and look forward to building upon the success of the Couristan brand. The brand has an amazing reputation that I am proud to now represent. The diversity of its product line, extensive merchandising programs and focused approach toward the growth of the company’s business, can only be matched by its legacy of 95 years,” expressed Tucci.
Formerly employed by Nourison where he served the company as its Director of National Sales for Broadloom and Area Rugs, Tucci will be reporting to George Couri.
About Couristan, Inc. Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website atwww.couristan.com.
Fort Lee, NJ – May 5, 2021 – Marking 95-years in business, Couristan is once again launching its annual Trend Report video which has become a hallmark in the area rug industry.
This time the identified trends are all about the company getting “Back to Basics”, breaking free while allowing nature to cleanse the end-users souls as we all rediscover our own wellness. The company invites viewers to take a journey with them to Colorado – a land of solidarity….where evergreens resiliently hold their color in winter’s cold grasp, and where each new snow fall generates a fresh beginning. This is where nature meets home.
The identified five key trends have inspired a full range of the company’s recent introductions, award-winning and innovative products. From the textured appearances within the company’s new Brocatelle and Couture Collections, to new designs offered in the company’s renowned Old World Classics Collection, and the versatility offered within the industry’s “original” outdoor collection, Recife. This video invites viewers to come inside, or perhaps outside to experience the company’s annual trends as they aspire viewers to become inspired.
Traditionally Grounded
We begin our journey with our first trend; Traditionally Grounded. A look back at our ancestry, back to our roots… a rejuvenation of the rich ancestry of rug design. This trend breathes crisp air into traditional classics with rich reds, blacks and burgundies. Timeless patterns empower the legacy of rug fashion with classic modern twists, and invite the tradition of elegant freedom back into your living space as you rediscover inner most passions.
Color Palette: Picante, Jadeite, Black, Almond, Patriot Blue, Red Ochre, Burnt Henna, Antique Cream, Dusty Blue
Mountain Textures
As our trends evolve, a touch of modern is born. Mountain Textures creates a chic living environment and serenely blends natural colors with unique textures to give an extra dimension to any living space. Warm wood tones pop against natural greys, while global design motifs bring a cozy, homey feel of rustic tranquility. An inner wellness takes over as your senses are heightened in full indulgence.
Color Palette: Steel Grey, Wind Chime, Country Blue, Bamboo, High Rise, Lunar Rock, Brown Rice
Into the Wilderness
A trend that leaves the beaten path to roam deep into the untouched corners of the wilderness. All- performance, chic styling is ruggedly displayed with raw materials that resists the elements and are fashionably designed for entertaining in the great outdoors. With this trend, you aren’t just living on the land, but in rhythm with it.
Color Palette: Maple Sugar, Wind Chime, Paloma, Blanc de Blanc, Nine Iron, Grape Nectar, Blue Bonnet, Sepia
Water Views
Step outside to some of the most tranquil and endearing open air sitting spaces. This trend is all about what evokes those feelings of relaxed joy as you sit waterside. With a range of styles as diverse as pounding ocean waves or a bubbling mountain creek. This trend allows you to soak in bold lake front colors and blended textures. Like dipping your toes in cool water, it simultaneously conjures feelings of invigoration and calm.
Color Palette: Raffia, Bossa Nova, Camelia, Blue Surf, Riviera, Caviar, Silver Mink, Powder Blue, Dress Blue, Blue Surf, Picante, Turtle Dove, Snow White and Sterling Blue
Free Spirit
This is the time to explore your own decorating inspiration. Our Free Spirit trend embraces the carefree and isn’t afraid to break a few rules along the way. Fearlessly mixing patterns, textures, and styles to create a personalized and enchanting living space. Nature’s finest materials, warm earthy colors, and geometric contours create a bohemian living space that truly redefines originality.
Color Palette: Maple Sugar, Wind Chime, Paloma, Blanc de Blanc, Nine Iron, Grape Nectar, Blue Bonnet, Sepia
About Couristan, Inc., Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com
Fort Lee, NJ – February 16, 2021 – Couristan, Inc, a leader in the area rug, residential broadloom and contract/hospitality custom carpet industry, is celebrating its 95th year as a family owned and operated company. As with most companies with a long history, Couristan, Inc. has achieved some noteworthy milestones. However, with Couristan, these milestones have all been accomplished by one family. Currently, the business has a global presence as it continues to thrive under the creative vision and innovative leadership of brothers George G. Couri, Chairman and Ronald J. Couri, President and CEO.
Founded in 1926 by brothers Basil J. Couri and George J. Couri and appropriately named “Couri Brothers,” the company began its humble beginnings in New York City by importing fine handmade area rugs from Persia. According to Ron Couri, the CEO and President of Couristan, Inc., importing area rugs from Persia was a difficult task. As a child, he would listen to his father and uncle tell stories of their travel adventures. The journey began by ship to England, then a second vessel to the continent. Once in Europe, they would board the Orient Express and then drive through the desert to Persia. The entire trip took 32 days!
The first area rugs the company imported were Sparta Rugs from Smyrna, an ancient city that is now part of Turkey. Right from the start, the company began affixing “Couristan” trademark labels to the back of each and every rug it imported. This mark was composed from the family’s surname “Couri” and the frequently used suffix “stan,” referring to the region of small weaving villages from where the rugs were imported.
The trusted “Couristan” name and its high-end floor covering designs became widely popular and by 1927 the company began broadened its horizons rapidly by importing handmade area rugs from India. Shortly thereafter, it incorporated under the name “Couristan, Inc.”
Despite the economic break down of the Great Depression, Couristan continued to expand as a global importer and in the 1930’s the company began importing hand-hooked rugs from China and hand-braided rugs from Japan. According to Ron Couri, “From the 1930s through the 1960s, Couristan was regarded as one of the country’s largest importers of Japanese braided rugs. Our extensive design development created a substantial marketplace for handmade Oriental area rugs.”
In 1961 Couristan’s power-loomed area rug division made its debut with the introduction of the company’s most celebrated and best-selling area rug collection, Kashimar. Through the use of technological weaving advancements, the company was able to produce a power-loomed collection inspired by original handmade Oriental and Persian designs at a fraction of the cost. The result was a truly “affordable luxury” for consumers. Currently, Couristan boasts over 25 power-loomed area rug collections, imported from such countries as Belgium, China and Turkey. Woven from natural fibers like wool, cotton and viscose, as well as various synthetic blends, each collection offers a diverse selection of beautiful, distinctive designs and textures in today’s most sought-after color combinations. A full-range of sizes provides consumers with endless decorating solutions for the entire home.
By the 1950s, Couristan, Inc. began importing quality residential broadloom products in addition to its wide assortment of area rugs, this decision proved to be pivotal in the ongoing and success of the company, with carpet sales becoming a major part of Couristan’s overall business. Presently, Couristan’s residential carpet assortment features over 200 products within its Premiere, Purity and Creations brands. Styles range from classic Oriental and Persian designs, casual-contemporary, indoor/outdoor, transitional, fashionable handmade and eco-friendly choices that offer distinctive textures. Construction offerings include but are not limited to Axminster, Wiltons, Hand-Loomed, Tufted and Structured Flatweaves with most available in multiple surface appearances, colors and textures.
“Consumers are no longer looking at carpet as a functional floor covering, but as a way to enhance the beauty of their home and to help communicate a unique sense of personality and style,” comments George Couri, Chairman of Couristan. “The unparalleled breadth of designs, colors and textures offered in our residential carpet assortment is a reflection of the importance we place on color forecasting, design and construction analysis, as well as our ability to globally source the best products at the best prices for the consumer,” stated Couri.
Seeing notable success with its residential carpet products eventually led to the foundation of Couristan’s Contract·Hospitality Custom Carpeting Division in the 1960’s. Today, Couristan’s dominance of the contract marketplace has earned it the reputation of being the undisputed market leader serving both the contract and hospitality carpet industries with the experience, skills and production capability to handle even the most complex and demanding projects. The division has grown significantly since then with the capability of producing Custom Woven Electronic Jacquard Axminsters, Custom Woven Wiltons, Custom Hand-Tufted Rugs, High-Definition ColourOptics Injection Print and Custom Machine-Tufted Carpets.
“Our custom carpeting division has proven to be an incredibly valuable asset in recent years and has become the biggest part of our business. Our production capabilities combined with our expert staff of designers, technical and quality assurance teams, as well as senior management has enabled us to maintain the highest-levels of design, value and customer service,” comments George Couri.
In 2003, the company introduced one of the most ground-breaking new products the floor covering industry had ever seen. Specifically designed to endure the “great outdoors”, Couristan’s award-winning Recife Collection helped revolutionize the area rug industry. Power-loomed of 100% Courtron™ polypropylene, UV stabilized, mold and mildew resistant, the introduction of Recife to the market was a major turning point for the company, setting Couristan apart from every competitor and opening new channels of distribution. Today, the company offers a vast assortment of cutting-edge indoor/outdoor area rug collections, representing over six dozen SKUs, and leads the industry as an innovator of this widely successful category.
Presently, the family-owned corporation consists of several operating entities. The North American sales and distribution corporation is comprised of two main divisions, with a nation-wide residential sales team focused on area rugs and residential carpeting and a contract·hospitality sales team spearheading the company’s specialized custom carpeting business. Manufacturing centers in China, Thailand and Germany, are managed by the company’s global manufacturing base in the United Kingdom. Offices and design studios are strategically located throughout the United States and Europe. The company’s warehouse located in Dalton, Georgia, is equipped with state-of-the-art material handling systems and is networked to the company’s global headquarters and showroom in Fort Lee, New Jersey.
Since its establishment over nine decades ago, Couristan and its entire team has dedicated itself to a universal commitment of excellence. Weaving four key components into every product – Trust, Style, Quality and Innovation – Couristan has earned its place as one of the most highly regarded companies in the floor covering industry. This long-standing position of success is a direct result of providing customers with the highest levels of design, value and customer service. As a family-owned and operated company, Couristan has managed to keep a watchful eye on the past, while continuing to focus an intent eye on the future. 95-years young, Couristan is full of life, filled with inspired fashions and more vibrant and relevant than ever before.
About Couristan, Inc., Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com
