Year: 2022

FOURTH EDITION OF COURISTAN’S AREA RUG TREND REPORT VIDEO IS LAUNCHED

Posted on by LarryM

Fort Lee, NJ – January 5, 2023 – What has become a hallmark within the area rug industry, Couristan is set to launch its fourth edition of its popular series of Area Rug Trend Report videos. A product preview, marketing, social media initiative program that was established in 2018, the Trend Reports have quickly become a valuable resource for designers and key retail segments. Transcending previous videos, the company invites viewers to take another journey with them to a part of our country that truly depicts the five key trends that they have identified for the year ahead within the home furnishing and floor covering industries. Focusing on inclusion…individuality…history, the mainstay at Couristan, the company’s distinctive and undisturbed trends are carefully depicted within the great Northeastern part of our country – New England!

The identified five key trends have inspired a full range of the company’s recent introductions and innovative products. From the colorful and textured appearances within the company’s new Dreamscape and Siena Collections, to the traditional designs with a twist offered within Halli, Gypsy, and new Nostalgia Collection, to the versatility and durability found in Everhome™ and Naturalistic™, two of the latest collections now offered within the company’s award-winning outdoor/indoor assortment. Within these pockets of bliss found in New England’s vital and vibrant towns, the company centers lifestyle…and history…in every design.
Rustic and Raw

Is about simple comforts. Prairie life mixed with the warmth of a New England snowfall. This trend brings that sense of peace one can only find when holding a piping hot tea by a bustling fire. With a naturalistic color scheme, this trend creates an environment that speaks to your soul, unveiling relaxation and embodying a look of individuality. By using sustainable objects such as stone, wood, and other earthly, rustic elements, the company brings a sense of Earth to interior décor. Colors are subtle, yet bright and sunny. By using more neutral palettes and subtle textures, natural fibers combined with geometric and linear design elements the rawness of each area rug in this trend truly speaks of comfort and coziness.

Color Palette: Natural, Grey, Forest Green, Ivories, Denim, Onyx, Charcoal, Snow, Caramel, Brown, Cornflower, Musk

Dreaming in Colors

It’s that moment when you squint your eyes and see the tiniest shades of your favorite colors. Not overbearing, yet ever-present. This trend blends optimism with the abstract and texture. The Avant Guard with the subtle. With the use of watercolor and linear designs, this trend allows you to take a walk on the wilder side. But not too wild, as its dreaminess keeps things conservative. With a full range of colors in glorious representations, you will feel inspired. Dreaming in Colors harmonious schemes balance texture, brightness, and cleanliness with soothing accents. Happiness is everywhere. Joy is abundant. Bring that into your home.

Color Palette: Mocha, Sky, Grey, Ivory, Tawny, Blush, Gold, Pewter, Ebony

No Boundaries

Takes the simplistic nature of indoor living off the Cape and blends it with the luxury of the outdoors. Perfect for everyday use. Whether it’s a casual weekend picnic or an outdoor cook-out, this trend is sprawling, inviting and intimate. It’s a little bit of nature mixed with a little bit of indoor comforts, producing something that’s durable, sustainable, and luxurious. By blending sky blue tones with shades of cherry… taupes with grassy greens… No Boundaries brings together a flawless look that is truly one of a kind. Forest red-green florals, cool, onyx leaves, and palms of aqua make the possibilities with this trend never ending, so don’t hold yourself back. Florals, stripes, geometrics, animal prints, contemporary fashions and novelty motifs all come into play while this trend concentrates on a décor that truly has no boundaries.

 Color Palette: Ivory, Fern, Ruby, Aqua, Cape Blue, Onyx, Taupe, Sunlight, Azure, Sand, Purple, Pink

Grand Millennials

This trend gets it. You’re a millennial. It doesn’t want you to lose your spirit. Your personality. Your individuality. Grand Millennials finds beauty in everything that is different and unique. Traditional looks jumbled with a modern, Gypsy-vibe. Whether it’s stone-brick, or a bit of nostalgia with the use of a shade of denim or steel, this trend brings your home a crisp, unprocessed modern energy. You’re not your parents… and low-key… your living quarters should reflect that. This trend allows you to show off your individuality by mixing old elements such as floral prints, embroidered linens, and antique furniture with the freshness of the new…creating a space that is totally…and utterly…you.

Color Palette: Blush, Bluebell, Tan, Brown, Hunter Green, Gold, Burnt Orange, Sapphire, Denim, Steel and Lace, Multi

Modern Revival

 Modern Revival presents bold colors and earthy tones in dramatic and aesthetic focused designs. Shades of gold, amber and hues of scarlet…reminding everyone that you are a shining, fearless person. Dynamic patterns, with colors of blue-grey and eggshell, give your home a sense of cleanliness, functionality, and drama. Hints of steel bring a note of simplicity and subtleness so that it’s all about its homeowner. Touches of blue, pink, yellow, beige and anthracite are used to highlight materials that include earth-enriched metals and glass. The bold, yet chicness, of this trend captures the beauty of the moment and all its gorgeous hues to create a look that is both modern and rallying.

Color Palette: Blues, Silver, Gold, Steel, Anthracite, Eggshell, Oyster, Burnt Orange, Antique Lace

 About Couristan

Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering, furniture retail stores and major internet accounts. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive. Call 800.223.6186, or visit our website at www.couristan.com

TWO NEW DISPLAY UNITS SHOWCASE COURISTAN’S AWARD-WINNING OUTDOOR/INDOOR RESIDENTIAL BROADLOOM AND SIGNATURE AREA RUG COLLECTIONS

Posted on by Larry M

FORT LEE, NJ – January 17, 2022 – Focusing on elevating the brand on every level, Couristan has developed two new merchandising display units for the company’s award-winning Outdoor/Indoor Residential Broadloom assortment and Signature Area Rug Collections category. Designed to enhance the point-of-purchase experience and creatively display the company’s innovative fashions, these unique, upscale units are space-saving solutions that are both attractive and functional.

The Signature Area Rug Collections Display Unit was designed to accommodate the strategic layout and creative look of virtually any showroom. With its modern-edge appearance and unique product reveal aesthetics, the display itself is a seamless extension of the Couristan brand, emphasizing sophistication and trend-setting styling.

“Over the past few years, we have added a significant influx of trend-worthy designs and qualities to our area rug assortment within multiple product categories; especially our million points plus power-loomed category. Through our product development and investments, we have created a specific niche in the marketplace,” stated Ron Couri, President and CEO of Couristan. “It was a natural progression to offer our dealers a resolute display unit designed to attract target customers and assist in generating continual sales for our area rug assortment.”

Couristan is offering the Signature Area Rug Collections Display Unit with an initial programmed sample package that includes its regular best-sellers, like Sultan Treasures, Couture and Luxor, and new additions, Halli and Savoy. Each of the 40 finished samples will measure 18” x 18” and have been selected for their exclusivity for Couristan’s brick and mortar partners. Each sample comes with its own individual label, providing consumers with selling features, size availability, room-setting imagery, care and maintenance instructions, decorating tips and a QR code which takes them to the company’s website to view the complete collection of the sample they are viewing. This compressed unit, virtually becomes a silent salesperson for storefronts. The display measures 77” H x 47” W x 27” D and can serve as the perfect end-aisle fixture that works well with various showroom setups and compliments in-store vignettes.The company is also launching a new merchandising unit for its award-winning Outdoor/Indoor Residential Broadloom assortment. The Outdoor/Indoor Two-Tier Display Unit houses 48, 13.5” x 18” product boards which   highlight some of the most exquisite, all performance broadloom products available in today’s market. The addition of 2, 13.5” x 18” wing boards illustrate the company’s custom rug capabilities within the outdoor category. Coordinating with both the Signature Area Rug Collections Display Unit as well as the company’s existing Residential Broadloom Display Units, the Two-Tier Unit measures 66.5” H x 52.5” W x 21” D and is intended to function as a silent salesperson, instantly communicating the superior standards that have been synonymous with Couristan for over 95 years.

“The Outdoor/Indoor Residential Broadloom category has become such a vital part of our business as more and more households are entertaining outdoors,” commented George Couri, Chairman of Couristan. “The designs, colors and versatility offered in our outdoor/indoor assortment lend themselves to traditional, casual and modern décor, and the ability to create custom rugs from our entire offering, allows our customers to create a living space that truly suites their needs. The two-tier display brings all of our top-sellers in our outdoor/indoor category to one central location, illustrating the range of options we offer and providing customers with endless ideas on how to customize a look that is all their own.”

About Couristan, Inc.
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.