Year: 2024

COURISTAN PREMIERES NEW SHOWROOM SPACE, NEW RUGS AND RESIDENTIAL BROADLOOM PRODUCTS ACROSS ALL CATEGORIES DURING THE OCTOBER HIGH POINT MARKET

Posted on by Larry M

New showroom dedicated to company’s deep roots in the floorcovering industry   

 Fort Lee, NJ – October 16, 2024 – – Couristan is proud to announce the grand opening of a new 2,659 square foot High Point Market showroom within the IHFC building, space #D335. The company will be celebrating the grand opening of the showroom on Sunday, October 27th from 3:00-6:00pm with a ribbon cutting ceremony followed by cocktails and hors d’oeuvres.

The aesthetic of the new showroom is mid-century modern with a twist and pays an ode to the lineage of the 98-year-old company while bringing the company into the now. Products are featured in vignettes with most products displayed on 6’ x 9’ racks, and two racks dedicated specially to display 8’ x 10’ area rugs to help showcase the company’s design direction of high-end handmade products. The company’s latest designer-driven residential broadloom products and custom rug program will be showcased within the company’s established and well-recognizable visual merchandising displays.

As the company nears its 100th anniversary, a prominently displayed “History Wall” showcasing the company’s deep roots and honoring the pioneers of the company and its past offerings will provide customers with a cozy, family-type working environment.

“High Point has been a global hub for the home décor industry and buyers clearly see this as a destination where trends emerge,” stated Len Andolino, President of Couristan.  We’re extremely excited about our new showroom space, and feel this venue gives us an opportunity to properly present our design direction of higher-end area rugs and our renowned, designer-driven residential broadloom products.”

NEW COLLECTION HIGHLIGHTS

CASTILLE COLLECTION 

CASTILLE 2918/4111 Fiore/Petrol

  •  Machine-woven of a blend of outdoor-use polyester and poly-chenille
  •  Chenille accents add texture and interest
  •  Constructed on a tapestry machine for a unique finish
  • Transitional, contemporary and botanical designs lend themselves to multiple environments, both indoors and out
  • Mold/Mildew and Water Resistant; UV Stabilized
  • Pet-Friendly
  • Available Sizes: 5’3” x 7’6”, 8’1” x 11’2”, 9’8” x 13’6”

COSMOROS  COLLECTION

Cosmoros 5417/1401 Himba/Natural

  • Hand-woven of 100% jute with fringed edges
  • Ethnic-inspired abstract designs boldly highlight the natural fibers of this collection, giving them an organic feel
  • A natural color palette allows for ease of design options, working well in eclectic, modern and transitional environments
  • Not intended for outdoor use
  • Zero Pile
  • Available Sizes: 6’x 9’, 8’ x 10’

ELSYSIAN COLLECTION

Elsysian ELO1/2002 Athena/Sunrise

  • A fresh approach to traditional motifs, Elysian is a unique collection of handmade rugs woven in a beautiful high/low construction
  • Utilizing an Oushak weave, each piece features raised elements to enhance the design giving them texture and interest
  • Designs are without repeat allowing for a bolder statement in any room in which they are placed
  • Works effortlessly in traditional, transitional, contemporary and eclectic environments
  • Hand-knotted of 100% wool with fringed edges
  • Available Sizes: 5’6” x 8’6”, 7’6”x 9’6”, 8’6” x 11’6”, 9’6”x 13’6”

UTOPIA COLLECTION

 Utopia UTO2/3001 Vesta/Navy 

  • Inspired by the centuries-old designs that came before them, Utopia is an ode to yesterday with a nod to today
  • Traditional designs are given a modern twist in colors that echo of-the-moment aesthetics in rich pinks, turquoise, gold and green
  • Motifs are rooted in history, but are oversized and without repeat, lending a punk edge to each
  • Hand-knotted of 100% wool with fringed edges
  • Available Sizes: 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”, 9’6” x 13’6”

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom rugs. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, ecommerce channels, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186 or visit our website at www.couristan.com.

Couristan Appoints Len Andolino as President – Company drives toward its 100th anniversary as it looks to elevate its storied legacy

Posted on by Larry M

FORT LEE, NJ – September 5, 2024 –Couristan a leading manufacturer, importer and distributor of fine area rugs, broadloom and custom carpets for the residential and hospitality markets has announced the expansion of its leadership team with the hiring of Len Andolino as President. Andolino brings over three decades of sales, product development, strategic planning and merchandising initiative experience in the flooring covering industry.

As a multi-generational business that was established in 1926 and grounded on the foundation of quality and designer-driven styled products, Couristan, has begun the process of establishing a blueprint for its future as it drives towards its 100th anniversary. This strategic hire will further the company’s ability to capitalize on opportunities within the rapidly changing floor covering marketplaces as the company continues to focus on the development and manufacturing of innovative products that are reflective of the Couristan brand while meeting demands from the market for quality area rugs and broadloom products.

“At Couristan, we’re focused on further strengthening our partnerships with our authorized dealers in terms of meaningful customer relations, product development and merchandising strategies and advancements in technologies that are designed to improve upon the selling and purchasing experiences of our extensive product line. Len brings extensive experience in leading and empowering product-led sales teams and driving exceptional customer service experiences that align with our company’s legacy and mission,” said George Couri, Chairman of Couristan.

“I am excited to join the Couristan team in my new role, and to bring new strategies and initiatives to the forefront that will ensure the company’s future and surpass expectations that have already been put into place by established investments and strategies,” said the newly appointed President, Len Andolino.

“As the market has become more saturated than ever before, it is our legacy that allows our brand to make meaningful connections with our dealers and our consumer demographics. We will never lose sight of our legacy; however, we fully understand to accelerate growth, impact the sales of our dealers and inspire the consumer and interior designer segments of our business, we must continue to make meaningful product development and superior service connections that tell our “new direction” narratives for years to come.”

Andolino joins Couristan from The Dixie Group’s Decorative Division. Andolino states, “my intention after resigning from The Dixie Group was to start my own consulting practice, but the draw to re-join Couristan in this role was very inviting. There is no doubt that the Couristan team and its leadership have been very important to me over the years, it’s truly the honor of my life to lead this iconic company into the future.”

In recent years the company has made some key leadership investments including the appointment of Bob Tucci as Executive Vice President of Broadloom. Tucci will now serve the company as Executive Vice President of Residential Sales and will lead Couristan’s exploration and strategic development of new business opportunities within all account segments for the company’s residential broadloom and area rug product portfolios. Tucci will be reporting to Andolino.

About Couristan, Inc.
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.

COURISTAN TO UNVEIL A ROBUST ARRAY OF NEW AREA RUG INTRODUCTIONS DURING THE APRIL 2024 HIGH POINT MARKET

Posted on by LarryM

Sophisticated, Reimagined Neutrals, Innovative Use of Texture with Organic, Soft Geometrics and Abstract Motifs Become Key Design Trends

 High Point, NC – March 28, 2024 – – Designed to appeal to a broad spectrum of aesthetics—with versatility, and durability in mind, Couristan is adding a fresh infusion of organic designs in a variety of looks to its handmade and machine-woven area rug assortment. With several new collections—as well as numerous line extensions—all set to launch at the High Point Market (April 13 – April 17), Couristan is showcasing its new direction with statement-making style as their hallmark for 2024. During the show, dealers may see Couristan’s latest introductions by visiting the company’s space G-6000A, Salon (Suites at Market Square). Construction on a permanent showroom in the hugely popular IHFC building is scheduled to begin in May of this year.

With close to 50 area rug selections now available, the company’s latest introductions feature distinct looks that are reflective of current trends in color, pattern and texture. Colors are warm and cozy, playing off each other for a striking finish.  “We are seeing color used in a very subdued way – almost as an additional accent to the neutrality of it all. Colors complement the designs without being in your face or over the top, but they are there, and they are fabulous,” Marlys Giordano, Vice President of Product Development for the company.

“Our goal is to be able to offer several new collections at each market, with a renewed emphasis on handmade products. Couristan has become known for its outdoor offerings over the years, and we really want to show the arc of that product by introducing collections that are unique and speak to our 98-year legacy, as well as harkening back to how we began: in handmade rugs,” stated Giordano.

NEW COLLECTION HIGHLIGHTS

 SIMONE and HANCOCK COLLECTIONS

The Simone and Hancock Collections are each handmade of 100% natural wool; left undyed; these pieces take on an added “something” that makes them truly special and 100% sustainable.

  SIMONE 6115/2564 LYRA-CREAM/MOCHA

-Handwoven of 100% natural wool; undyed and sustainable

-Woven in a dhurrie construction, these rugs emulate a kilim weave with a laid-back feel

-Designs are simple linear and abstract patterns to highlight the beauty of the weave

-Available sizes: 5’x 8’, 8’x10’, 9’x 12’

HANCOCK 5904/1801 ALTAI-NATURAL

-Hand-knotted of 100% natural wool

-Knotted in loose construction, featuring a cut/pile finish that adds textural elements to geometric and transitional motifs

-Casual feel in a hand-knotted technique allows these pieces to work in multiple environments

-Available sizes: 5’6” x 8’6”, 7’6” x 9’6”, 9’ x 12’

NORWAY and CIORA COLLECTIONS

Norway and Ciora (pronounced “hoyera”) are monochromatic hand-knotted collections that rely on a high/low texture to give the pieces depth in a tonal palette.

 NORWAY 6323/2822 STAVERN-OATMEAL

– Hand-knotted of 100% undyed, natural wool

– Knotted in a larger-knot construction with high/low and textural elements to add depth and a nubby finish

– Minimalist designs allow the beauty of these handmade pieces to shine through

-Available sizes: 5’6” x 8’6”, 7’6” x 9’6”, 8’6” x 11’6”

CIORA  4165/3001 DUNES-WHEAT

-Hand-knotted in a chunky construction, utilizing carved elements for added texture

-Ciora is the Gaelic word for “sheep” and is the perfect moniker for this collection of knotted rugs, as the back features a loomed finish reminiscent of a sheep wandering the Irish countryside

-Geometric and abstract designs adorn these thickly knotted pieces giving them a modern feel in an earthen color palette

-100% wool

– Available sizes: 5’ x 8’, 8’x 10’, 9’x 12’

KALBARRI  COLLECTION

Colors are restrained, relying on washed out reds, blues and ochre to give designs an antiqued, old-world feel. Kalbarri is our newest collection of printed rugs on a handwoven blended base of wool; the look of this group is Persia meets Joshua Tree, allowing these pieces to work in multiple environments.

KALBARRI 4772/5001 DEZ-TURQUOISE/MULTI

-Hand-woven of the softest blend of wools, including rich New Zealand wool

-Digital printing on hand-woven rugs gives these pieces the look of a higher-end antique hand-knotted

-Traditional designs with a modern twist, these rugs feature beautiful Persian-inspired motifs in fashion-forward color palettes

– Fringed edges

-Available sizes: 5’ x 8’, 8’ x 10’, 9’x 12’

FEZ and LIGURIA COLLECTIONS

Outdoor rugs are seeing texture and color used in unique ways. The Liguria collection emulates its handmade counterparts with a rich cut/loop pile construction allowing it to transition beautifully from outside to in. The Fez collection follows this trend, utilizing a neutral color palette in blues, greys and browns in designs that range from fresh takes on traditional to geometric and transitional. This collection gives the feel of a modern heirloom.

 FEZ  FE23/3434 SOUK – EARTHEN

-Machine-woven of the softest 100% polyester, these rugs are inspired by Turkish antiques

-Transitional and soft contemporary designs give these anywhere/everywhere rugs the ability to toggle effortlessly from indoors to out

-A warm earthy palette allows these pieces to work in any environment from transitional to traditional to contemporary and everything in between

-Available sizes; 5’x 7’10”, 7’10” x 10’10”, 9’x 12’

LIGURIA LIG1/1001 SARZANA-DOVE GREY

-Machine-woven of 100% Courtron™ polpropylene, in a high/low construction emulating handmade cut/loop pile technique

-Transitional and soft contemporary designs give these anywhere/everywhere rugs the ability to toggle effortlessly from indoors to out

-Soft neutral motifs are highlighted by space-dyed accents that work in multiple environments

-Available sizes; 5’3”x 7’6”, 6’6” x 9’6”, 7’10” x 10’10”, 9’x 12’1”

Established by the Couri family in 1926, Couristan is the trusted name in the floorcovering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floorcovering and furniture retail stores. Couristan’s global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive, 800.223.6186, or visit our website at www.couristan.com.

Design Your Perfect Space: Discover the World of Custom Rugs with Couristan

Posted on by LarryM

Design Your Perfect Space with Couristan Custom Rugs 

When choosing a rug for your home or office space, it can feel limiting when designs are not available in your desired size, shape, or color. What happens when you find a pattern you love but it doesn’t come in the size you need, or you find the perfect dimensions, but the color isn’t quite right? This is where the power of made-to-order custom rugs comes in. Your space is unique, and your custom rug should reflect this. You can instantly transform a room or a staircase with a custom rug that has been hand-selected to complement the theme and aesthetic of your room. More and more people are discovering personalized custom rugs that can be created with the exact pattern, dimensions, and shape they desire. There are a few reasons that custom rugs are a trend on the rise. Firstly, custom rugs are a great way to add a personal touch to your space with colors, patterns, and curated designs that outfit a room to fit your unique style in the home or office. Secondly, interior design is an expanding industry that has inspired many to turn their own design visions into reality with many people investing in creating a designer space.

Thirdly, customizing your rug means selecting the exact size of rug you need for your space or runner for your staircase, meaning you will receive a perfectly-fitted rug that enhances the value and appearance of the room instantly. Plus, there is no wasted material or unsightly corners that don’t fit your room exactly. Lastly, with the increase in e-commerce, people all over the country can create custom rug orders online and work with experienced designers and contractors to ideate and then install their rug selection with precision. For these reasons, floor covering companies that offer expansive custom rug options in terms of color and shape and whose customer service meets the demands of their clients are more popular than ever before.

The process of creating your very own personalized rug begins by choosing the carpet design that you would like to fabricate into a rug. Floor covering companies offer a vast assortment of residential carpets that you can search by color, style, pattern, construction, and fiber. You will then personalize your rug’s shape, dimensions, type of backing and finishing to complete your order.

Style Trends for Custom Rugs

Elevate every room with a one-of-a-kind rug designed for your home or office. When it comes to interior design, there are often new trends that drive customers’ choices and inspire the look and feel of their home and office spaces. While classic and neutral colorways are always a safe choice, more consumers are opting for statement rugs that lead with color, abstract design, and geometric patterning that instantly elevates the mood of a room. Contemporary designs, like the fine art world, include abstract shapes and amorphous designs that inform the entire room design. Broad sweeping lines and a variety of color allows for a space to be curated in an array of styles. This means you can update furnishings, artwork, and accent pieces in the room continuously while maintaining your contemporary rug design. Bright colors can change the feel of a space and tie in accent colors beautifully for a bold yet sophisticated design.

People are also opting for custom rugs that suit their specific lifestyle needs, whether they have kids, pets, or high-traffic foot areas. One of the most popular lifestyle rugs people are choosing are those designed for the outdoors. This is a fantastic way to instantly elevate a patio, sunroom, or other al fresco spaces. Opting for a sleek outdoor rug also protects the material underneath from too much exposure to the elements, can withstand high foot traffic and debris better than those for indoors, and offers a soft comfortable underfoot for a more luxurious outdoor experience. Consumers can take a more natural approach by incorporating organic colors that complement the wildlife outdoors or go for a splash of color and animal pattern for a more contemporary look that livens up a space.

Create Your Own Custom Rug

With the option to personalize a carpet for your space, it’s obvious why more and more people are jumping on this trend. To create your personalized rug, you first need to select the room or staircase it will be going into. Dimensions are then taken to ensure the fit is precise. You will choose the carpet you want to fabricate into a custom rug, including the design, style, fiber, and construction based on the aesthetic and results you want to achieve. You will also want to consider the activity that will happen in the room and choose your material accordingly. For example, if it’s in the game room, consider a non-skid backing for your rug to ensure no one slips or trips on the material. If you’re selecting a dining room rug, consider a stain-resistant material that is easy to clean.

The final few decisions regarding finishing and backing options for your rug will make all the difference when it comes to your rug’s durability and aesthetic.

Finishing Options, Bindings and Serging

When it comes to custom rug design, you will be given the choice of the type of finishing option that you desire. Finishings complete the edge of a rug so that no fibers are hanging loose or poking out of the carpet’s edge. Options may include cotton fabric bindings, linen bindings, and synthetic serging, each offering a unique look and feel to the rug. Binding a carpet is when you apply stitching, fabric, or adhesive to the edges to ensure it won’t unravel or wear out with time. These options allow you to choose the color, fabric, and quality of the materials used to secure the carpet’s edge. Another option for your made-to-order rug is called serging. This is the technique where the edges of a carpet are wrapped with thread to prevent unraveling and give it a finished feel with added durability. Serging can also use different materials, depending on your desired look and design.

Backing Options on Custom Rugs for Different Environments

The final step that is most crucial when designing a personalized rug for your space is to select a carpet backing. This material chosen to be on the underside of the carpet solves a few common problems. It can protect ceramic and hardwood floors against scratches, eliminate curling edges of carpets, and provide extra comfort underfoot. There are a variety of backing selections to choose from depending on your space and lifestyle. If you are investing in a custom outdoor rug, consider ordering a weather-resistant backing that will help keep the rug in its place as well as minimize damage when exposed to water and other elements.

A non-skid backing is a fantastic option for indoor rugs to help keep them in place for those high foot traffic areas as well as felt backings that are standard for indoor rugs. See below for a list of backing options for your custom rug:

  • Non-skid backing
  • Felt backing
  • Outdoor living cushion
  • No backing

Couristan is Leading the Way in Custom Rugs

Transforming your custom rug vision into reality is a process of selection and support from rug experts. When you are ready to customize your made-to-order rug, it’s important to turn toward the leaders in the industry. For 98 years, Couristan has been creating exquisite area rugs and residential carpeting for their diversity of customers. With our extensive collection of 285 different carpet designs and/or collections, we cater to a wide variety of styles and desires, offering endless possibilities for your custom rug design. With an emphasis on the suitability of custom rugs for indoor and outdoor use, our unique backings and finishes offer options for every style of rug. From hand-serged wool to machine-serged polypropylene to chenille bindings, our finishes are luxurious and value-priced to cater to a variety of needs. In the Couristan tradition, each made-to-order rug is constructed with the finest materials and craftsmanship to ensure quality, durability, and lasting beauty.

Check out our Installation of the Month gallery featuring custom rugs in our customer’s homes across the country.

Our Top 5 Most Popular Custom Rugs

  1. Royalax II Blue Collection in Antelope-Ax/Blue

Animal patterns are among the top designs people seek to transform their space instantly. The Antelope-Ax/Blue design is a fierce statement carpet that can be personalized to outfit an entire room, a staircase, or be designed as an accent rug in any shape you desire. Designed in a fashionably-chic blue coloration, this carpet is an exotic take on the traditional. Crafted in a unique combination of 80% durable wool and 20% nylon that serves as a long-lasting foundation while still being incredibly soft. For added performance, the carpet utilizes Axminster cut-pile for a textured feel,  ideal for areas with heavy foot traffic.

  1. Caymus in Grey

The distinct character of this design will shine in your setting of choice thanks to its versatile cool and neutral color palette. The color grey is ideal for contemporary spaces that could use a cozy yet understated addition. The carpet’s classic chevron pattern is updated with a modern twist which will allow you to experiment in casual, minimalist, and modern interiors. Visually engaging Caymus will create a tactile appearance, one in which you can build an interior scheme around.

  1. Addington in Blue

People love Addington’s style for their personalized staircase carpet as it offers a luxurious and soft touch to any space. With a refined and masculine look, we recommend this as a chic alternative to a solid color, elevating a room to one of sophistication. The sensible two-toned design is embellished in a hand-loomed loop pile for added texture and is stocked 15’ wide for decorating flexibility. This design can accommodate most standard-sized rooms with minimal seaming.

  1. Emerald Lake  in Charcoal

Taking it outdoors, people are simply obsessed with the Emerald Lake design created specifically for outdoor areas exposed to the elements, pets, and high foot traffic. With a unique twist to the classic Chevron pattern, this woven Wilton flatweave carpet promises to elevate any entertainment area outside or inside the home. This design instantly transforms sunrooms, patios, and walkouts into a comfortable and peaceful setting. Stocked 13’2″ wide and created from 100% Courtron™ polypropylene, the transitional, geometric carpet is easily adaptable to several relaxed lifestyles.

 

  1. Black and White in Pure

The Black and White design is a perfect choice for a high-contrast look that demands to be seen. The modern, contemporary look is trending and this custom rug can be outfitted in any size space or staircase to elevate your interiors and impress your guests. With a monochromatic appeal, it is perfect for a residential room with a black-and-white motif or vibrant colors. It has been carefully crafted using face-to-face woven Wilton technique of 100% heat-set Courtron™ polypropylene to ensure its strong synthetic fibers can resist wear and permanent stains for those in higher traffic areas. This distinctly sophisticated carpet can be easily cleaned and is also resistant to moisture and mildew, so it withstands even the toughest conditions.

Contact Couristan today  or view our Custom Rug Program page to begin your customized rug process with our experienced professionals ready to serve every carpet need, from design to maintenance. Begin your Personalized Rug Journey Today!